This is my Final Year Project at the end of my university period, the commercial get Hong Kong people who value seeking the truths to be a citizen journalist, by telling them that history is predominated because of a small action.
Idea: Power of small 力細無窮
Insight: You are strong even if you are small.
Tagline: "Just a little bit." 「真 係一下就夠。」
TV Commercial Video 1
Story: "Hug" is a small action but powerful.
TV Commercial 2
Story: Pinky promise can give your better half big confidence.
TV Commercial 3
Story: Put down your phone to enjoy the moment with your friend.